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Team Cake Takes A Different Approach To Film Marketing

Team Cake Takes A Different Approach To Film Marketing, Pakistani film industry has been in the revival phase for a decade almost. They said, it started with Khuda Kay Liye. There have been set back on the way. However, slowly more and more films are being made. People are moving away from the formula and trying newer things. Different subjects are being taken up.

Team Cake Takes A Different Approach To Film Marketing, One upcoming film, that has taken an entirely new route (for a Pakistani film) is Cake. It started out by putting out posters without star faces on it. Now, we are seeing the likes of Aamina Sheikh using her personal Instagram account to promote the film. This isn’t the usual chirpy watch my film message. It’s her character, giving a video message to her sister and wishing her birthday.

Team Cake Takes A Different Approach To Film Marketing

Team Cake Takes A Different Approach To Film Marketing, As with the trailer, the message shows internal strife in family, especially among the sisters. There is nuance and things aren’t really the usual over the top dramatic flow emotions we see in Pakistani films. Aamina Sheikh, is a fine actress. Within a perhaps 30 second clip, there is a lot of complaining, sighs, and a sense of Zareen’s burden.

Team Cake Takes A Different Approach To Film Marketing

Team Cake Takes A Different Approach To Film Marketing, Like the trailer is intriguing. If this approach is anything to go by Cake looks a family drama of high quality. We have seen classic in this genre, most recently Kapoor and Sons. Let’s see if Cake can deliver on its promise.

Team Cake Takes A Different Approach To Film Marketing

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