It was earlier in May this year, when the United Producers Association of Pakistan had protested against the airing of Indian and foreign content on Pakistan television. Faysal Qureshi, Aijaz Aslam, Adnan Siddiqui, Wajahat Rauf and other members of the UPA protested to the CJP to bring down the ratio of airing foreign content down to 10% or less.
“Indian content does not create any local jobs or pay taxes for television while productions within the country are required to pay direct and indirect taxes along with creating job for a number of local talent,” the protesters had maintained, demanding the air time of Indian content be brought down to 10% as per PEMRA rules.
Mubashir Imam confirms the order has been received, however no details are available as of yet. “Currently we do know that such an order has been passed. However, details of the full ruling will reach to us on Monday and then we will be able to comment on the issue ahead,” shared Mubashir.
Supreme Court Bans Indian Content On Pakistan Television
In 2016, PEMRA had stated that strict action would be taken against channels not following the set limit of foreign content on television .but without an action taken, channels continued to air more than the prescribed percentage of foreign content, especially in prime time.
With the Supreme Court order now passed, we’ll have to wait and see when it will be implemented and what outcome it brings for the local television industry in Pakistan.