Kamal limited is known as the oldest and leading name among the household of the textile manufacturers. The company has been involved in exporting the home textile related products to various countries. Whereas, on other hand Élan is one of the renowned international fashion houses located at various locations of Pakistan and Dubai. And now both of these giants have shaken hands together and soon they are going to launch their new brand exclusively for Pakistani women by the name of the “Kamal lawn by Élan”.
Their objective is to capture Pakistani designer market dealing in lawn and to have a unique position by introducing fine quality in terms of fabric and printing. They have dedicated their complete attention to all the minor details in design. Kamal limited has tremendous experience of six decades and now they are brining it in the field of fashion. Their designs are the inspiration from Sub-continental, Central Asian, Oriental and European art and designs. Kamal lawn by Élan will offer the broad range of designs in various flowery and geometric patterns along with assortment of mutual combination of vivacious and pastel-based colors.
At the opening ceremony of the Kamal lawn by Élan, Erum Kamal who is the director of Kamal limited looked really positive and confident about their new brand and said that they firmly believe in quality and novelty and with the extensive experience of last six decades they have got together with Élan. She addresses this venture as “thrilling first investment within the Pakistani retail market”. She claims that they are offering value-added designs and a good quality.
Khadijah Shah a famous fashion designer also shared her views on this occasion and told that how enchanted she is with her alliance with the Kamal limited. She further added that lawn is not only about design or quality but it is the blend of both and they have focused on both the essentials. Because this is the first time for both the companies and they have done fair study in terms of excellence, fashion, colors and designs.
Kamal lawn by Élan will be showing their absolutely amazing collection for the first time in Lahore on 16th of March 2012 and after that their collection will be available at chosen retailers in the cities like Karachi, Lahore, Rawalpindi, Islamabad, Faisalabad, Multan and Gujranwala. They have also planned to launch their lawn collection in India as well.
Khadija Shah Designer of Elan 2012