After backlash and threats, Atif Aslam’s song, Kinna Sona, has been removed from T-Series’ YouTube channel.
The original romantic number first featured in 2019 movie Marjaavaan, which starred Sidharth Malhotra and Tara Sutaria in the lead roles.
#TakeDownAtifAslamSong started trending on Twitter after the music label put up the popular Pakistani singer’s version of Kinna Sona, despite Federation of Western India Cine Employees’ (FWICE) demand of banning Pakistani artistes in India.
The statement further read, “We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel.”
“We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artistes,” the letter from the record label concluded.