The Volume 1 for Khaadi Lawn worldwide, the latest summer collection, has been launched on 25th February 2017 all across the country. The residents of Lahore were lucky enough to enjoy this latest collection as a special treat which was exclusively previewed at the Emporium Mall at the opening of Khaadi’s flagship store on 24th February. The new collection is available on all Khaadi outlets as well as its e-store. This new collection features a range of creative and diverse designs, enabling all the Khaadi fans to choose from a variety of fresh and eclectic designs – promising there is something in store for everyone.
Khaadi, Pakistan’s premium and leading clothing brand, was first launched in 1998 in Karachi. Ever since, the brand has been offering kurtas and loose fabric with an intent to revive the ancient craft of the handloom and promote the traditional medium with a contemporary approach.