Fashion brands always try their best to market their products in the best way possible and grab public’s attention. Some designers advertise their brands on magazines, and television, while some use the power of social media for promotions. But this time, a local fashion brand named “Do Your Own Thing” did something quite unique for publicity.
Girls Dancing On The Streets Of Lahore To Promote A Fashion Brand!
Fashion brand DYOT, hired some girls who danced on the streets of Anarkali Bazar Lahore. According to the brand, the video which features five girls shaking it on Beyonce’s Run The World, was about women empowerment.
The video went viral on internet and just after a few days, it got thousands of views. But as more and more people saw the video, the idea was badly criticized. In fact, most people called it a publicity stunt and a very cheap awareness campaign.
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Here we are sharing some screenshots of the comments:
After a lot criticism, the fashion brand has finally removed the video from their official page!
Watch The Video Here:
