Elan Redefines Old-world Charm with its ‘Festive’ Eid Collection

The coveted luxury label is set to introduce different unstitched exquisite designs in collaboration with L’Oréal Paris Makeup to introduce Eid Looks 2017.Premier luxury label Élan is set to Launch its most anticipated unstitched Festive Eid Collection on 5th June 2017.

Élan Festive embodies old-world charm with a Vintage touch. The glorious designs boasting exquisite embroideries on plush fabrics, this collection ushers in a new era for the Élan Woman — an era that will take you to the restrained glamour of fine thread embroideries, earth tones and high quality fabrics.

Sharing her inspiration behind the collection, Khadijah Shah, Creative Director at Élan said: I have always been nostalgic about the Previous years when things were much refined — when elegance was almost a part of our heritage and our language and prose was generously doused with poetry.


At that age, that seemed like “Begums” walking on a bed of petals; they had such an eloquent grace. They all looked unique from one another. Everyone had their own style, yet they were all beautiful to look at.In our new line,it is precisely that quality of grace that I wished to capture, but make it more current and modern.”


Speaking about the partnership; Farooq Ahmed, General Manager (Consumer Products Division) at L’Oréal Pakistan said, “L’Oreal Pakistan is thrilled about revealing the Eid Makeup Looks 2017 in collaboration with Elan. This is the perfect marriage of two top brands, known for their pioneering spirit, to create new trends in the beauty and fashion industry of Pakistan. Our makeup looks for Eid are based on the latest runway trends from Paris Fashion Week Mar 2017, and have been adapted to complement Elan’s festive Eid Collection, suited for the bold, trendy Pakistani woman.”

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