Coke studio is a Pakistani and International music franchise. It provides a platform to record live music videos in studio by established and emerging artistes. It is running all accross Pakistan since 2008. Coke studio combines a myriad of musical influences from traditional folk , sufi , qawwali , bhangra , classical and ghazal to contemporary hip hop , pop ,rock and music . Coke studio started up to promote Pakistan multiculturism by inviting artistes from different regions to collaborate musically in live video recording session.
Coke Studio is created by “The Coca Cola Company” and directed by Rohail Hayatt from strings.
Coke Studio’s Artistes’s celebrated a decade of their musical performances !
On the 10th anniversary of show in 2017 , General Manager of Coca Cola Pakistan and Afghanistan Rizwan U Khan stated ;