‘Blackface’ Makeup Segment On ‘Jago Pakistan Jago’ Sparks Outrage, Make-up competitions, fashion shows and wedding celebrations are the newest trends in the existing morning shows but nowhere does this mean to hurt anyone’s feelings. In one of the recent shows of “Jago Pakistan Jago,” this was being done by blackening the faces of fair skinned models to demonstrate how makeup would look on women with darker tones.
‘Blackface’ Makeup Segment On ‘Jago Pakistan Jago’ Sparks Outrage
The show featured a competition that began with the task of turning light skin-toned models into dark tones by using a foundation in the shade called Negro and they were not even allowed to use color corrector. While the participants could have been given a task to work on natural complexion, the forceful implication that dark isn’t beautiful ended up giving an ugly side to the episode.
Here’s how the netizens reacted to the show and shared their opinions on social media;
‘Blackface’ Makeup Segment On ‘Jago Pakistan Jago’ Sparks Outrage
#Pakistani show painted fair-skinned models with makeup to showcase how bridal makeup looks on darker skin.????
Your stupidity is beyond me. Echoing the title of your show, #JagoPakistanJago, “WAKE – UP” Pakistan. What are you teaching your future generation? pic.twitter.com/yMwSan2M9T
— Sajeda Akhtar (@Sajeda_Akhtar) March 16, 2018
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#SanamJung and @Humtvnetwork should ask for a public apology on their show #JagoPakistanJago
This was thr most ridiculous thing I've had seen in a while.
Not only thr show was disgraceful, the language Sanam was using was extremely derogatory. Shame!— Areeba (@BeautyByAreeba) March 15, 2018
The team of #JagoPakistanJago is utterly stupid. So they want to show bridal makeup in dark skinned and instead of having a rational approach- finding girls with dark skin tones, they paint fair girls black. This is a part racial and an insult to dark skinned beauties.
— Beena Bukhari (@BeenaBukhari) March 15, 2018
I feel sick. Lawn campaigns in Pakistan comprise of using indigenous minorities & darker skinned people as props. Morning shows capitalize on the adornment of dark skin as a challenge. We propagate racism at home & complain about it abroad. Disgusting. #HumTV #JagoPakistanJago
— qirat (@brownbasic) March 14, 2018
The show should have given out the message that every skin tone looks beautiful and one should not be ashamed of their color and just be confident rather than ruining the sentiments of the mass.
