With the onset of Ramzan and in the lead up to Eid, the design duo of Ayesha Sohail and Somaya Adnan launch their made-to-order luxury pret Eid collection. The custom made collection is priced between Rs. 20,000 to Rs. 35,000 and is now available to order at Ayesha Somaya design studio in Karachi and via the brands online store for deliveries in Pakistan and worldwide.
Speaking on the launch of Ayesha Somaya’s Eid collection; Ayesha Sohail and Somaya Adnan said: “Staying true to the Ayesha Somaya design philosophy, we have crafted the new luxury pret line using filigree patterns, whimsical chiffons and nets. We have endeavored to create an ultra-feminine and chic look for women to feel beautiful and special, this Eid.”
The Ayesha Somaya brand has come to be known for their feminine and elegant designer wear, encapsulated within their collections range, including Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with their annual collection of designer lawn. The brands studio is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi and is also stocked at Brands Just Pret stores in Karachi, Dubai and Abu Dhabi; Fashion Pakistan Lounge in Lahore, Melange in Islamabad, Concepteurs Lounge in Peshawar, House of Pashu in Multan, Labels in Faisalabad, Bia Galleria in Riyadh and Elan by Salima in Atlanta.
Collection: Summer 2014 Luxury Pret for Eid
Model: Sadaf Kanwal
Photographer: Amna Belal
Styling & Art Direction: Amna Belal
Hair & Makeup: Nabila N Pro