There are many factors that need to be considered before selecting a lipstick for your self. One of them is the size of your lips, if you have large and fuller lips then you should select muted colors like shades of brown and purples and on the other hand, women with thinner lips should go for light colors.
Skin tone is also an important aspect in selection of lipstick, if you have a light skin tone, then you should go for shades of red or brown and if you have a blonde skin tone, then you must go for shades of red, orange or even apricot, and those with olive skin, should opt for light orange.
You must use product from a good brand so that you will get the desire results. These days there are so many useful ingredients being used by the manufacturers like Vaseline and Vitamins. These are some of the important ingredients that might help you choose the lipstick that will serve your purpose, like if you are a working woman and want to apply a lipstick that remain for at least 8 hours, then you must buy a water proof lipstick.